Understanding Off-Page SEO
So you are able to finally master how to do your meta for SEO, you have built a good link structure for your site and has been regularly posting content every week. But after all these things however, you still fail to get into the rankings you want to be. You are for sure wondering why. There’s no doubt that this issue is making you scratch your head.
As much time and energy that marketers are spending to build their site, some effective SEO strategies are actually happening elsewhere. This one is achieved by doing off-page SEO. In case that you don’t’ have any clues about this, I recommend that you keep reading.
All of the practices that are mentioned above such as writing keyword friendly metas, posting content that are informative and adding internal links, all of it are deemed to be on-page SEO tactics. Simply put, they are SEO practices that you have to perform on your own website. But when it comes to off-page SEO, this is where the SEO strategies happen to other places of the internet and not on your site. As much effort as you invest in your own site, you have to accept the fact that some of the metrics that make big impact to your SEO are happening from afar.
There are a number of common strategies for performing off-page SEO actually. As you read the next lines, you are going to discover more.
Number 1. Backlinks – backlinks for your website is the link to your site that comes from somewhere else on the internet. As an example, you might be running an store online about outdoor equipment. A simple example for backlink is, assume a popular blogger or hiker has posted their favorite equipment or gears for the current season, they have used your link in their post, that automatically count as backlink.
Number 2. Social media – think of how much time your prospective audience spend on their social media account, this will make you think how beautiful this source can be. Actually, this can be a big advantage to boost your SEO strategies and efforts. If you have an excellent social media presence, you will be able to generate more traffic back to your site. Needless to say, you have better chances of having your site appear on search engines it more people are checking it out.
Number 3. Review sites – there are many review sites online that can function as a good platform for doing off-page SEO. Believe you don’t, these review sites do offer remarkable backlinks while driving traffic to your site. However, this will only happen if you have good ratings to engage with users.
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